Customer needs

Customers enjoy and like easy English.

They will understand what you want to say.

They will remember it.

They feel valued.

When customers feel that they are valued that makes them more loyal to your brand.

They feel that you think that they are important.

Staff needs

Staff will remember and understand more about what the document is saying. For example policies and procedures.

They will feel valued.

When staff feel more valued they are more committed to the business.

It breaks down the walls that are made from lack of understanding. Staff with disabilities will feel included

Complete document

When the document is complete it is finished.

There is no extra work.

It will be ready to go to print.

Easy to read

More people will understand what you want to say to them.

More people will read it through.

People will enjoy reading it.

Looks good

People will want to read it.

More people will read it.

More people will understand it.

People will want to keep the document.